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EXPERIENCE

Dissertation Lead

Marketing AI Institute, Cleveland, OH
MARCH 2024 – PRESENT
Engineered system prompts for client-facing chatbot with 4,000 monthly visitors.
Sampled and tested AI responses from 120,000 queries for quality and alignment.
Crafted instructions and information for an index to improve performance.

LLM Prompter/Auditor

B. H. Roberts Foundation, SLC, UT
NOVEMBER 2020 – AUGUST 2023
Engineered system prompts for client-facing chatbot with 4,000 monthly visitors.
Sampled and tested AI responses from 120,000 queries for quality and alignment.
Crafted instructions and information for an index to improve performance.

Content Manager

B. H. Roberts Foundation, SLC, UT
JANUARY 2021 – PRESENT
Builds campaigns and brand to bootstrap nonprofit start-up on web and social media.
Leads creative and marketing team of 10 for multimedia and viral content.
Directs brand strategy for 30,000 website visitors and 20,000 social media followers.

Content Writer

Our Community Now, Sterling, VA
JANUARY 2020 - JANUARY 2021
Published web content with an average of 3000 views and 500 on-site shares.
Crafted top articles with 69,633 views during high-water 1,962,791-view month.
Coordinated content coverage with 28 writers for daily content across six news beats.

Experience Designer

Escape Prose, Provo, UT
AUGUST 2019 - DECEMBER 2019
Leveraged market research to produce 4 redesign strategy documents for shareholders.
Directed customer experience in deluxe escape room to achieve Google 4.9-star rating.
Designed sets, props, costumes, puzzles, and narration across six theatrical rooms.

Copywriter

Bobelo, Provo, UT
OCTOBER 2019 - NOVEMBER 2019
Crafted sales sheet copy for beverage system and lifestyle brand for pitch to executives.
Implemented executive vision precisely in 6 initiatives to the satisfaction of all parties.
Advocated for client expectations in 3 conferences to combine merit and consensus.

Screenwriting Consultant

Freelance, Provo, UT
JULY 2019 - OCTOBER 2019
Collaborated with screenwriting  talent to produce 4 narrative commercial scripts.
Workshopped ideas with a writer’s room of 10 to employ creative best practices.
Navigated client expectations, genre conventions, and feedback to meet specifications.

Producer Supervisor

BYUradio, Provo, UT
DECEMBER 2018 - MAY 2019
Recognized with two internal awards for exceptional contributions to team success.
Led team of 12 in daily national broadcast of two-hour news/talk show Top of Mind.
Oversaw calendar, web updates, hiring, brand promotion, on-boarding, and training.

Radio Producer

BYUradio, Provo, UT
NOVEMBER 2017 - MAY 2019
Produced 120+ features of 10-30 min, of which 60% were nominated for rebroadcast.
Troubleshot scenarios in scheduling, broadcast, and journalism under daily deadlines.
Multiplied social media marketing reach with up to 117,000 organic views per post.

Team Leader, Researcher

Provo City Lab, Provo, UT
JANUARY 2017 - APRIL 2017
Led a team of 5 interns in research and technical writing of civil engineering solutions.
Reconciled community interests with engineering best practices and government goals.
Conducted the presentation of group findings to the Municipal Council.

EDUCATION

MBA

Warwick Business School, Coventry,  UK
SEPTEMBER 2023 – PRESENT
Awards in entrepreneurship, marketing, and strategy in tech at 8th-ranked global MBA.
VP of Product and Club, organizing and delivering classes and groups on generative AI.
Multicultural perspective—a diverse cohort of 26 nationalities and a global curriculum.

BA — English

Brigham Young University, Provo,  UT
SEPTEMBER 2013 - APRIL 2019
3.57 GPA, merit-based scholarships, with a focus on general, interdisciplinary education.
Formally trained in rhetoric, communication, research, analysis, and navigating culture.
Internships in urban planning, media, and journalism for a national radio station.