I made this post to promote an interview with voice actor Steve Blum on Sirius XM 143.

I worked together with the Blumvox PR team to coordinate a social media push.

As a direct result of that communication, our team was able to tap their audience—including famous rapper (and developing voice actor) T-Pain.

I’ve found I get the most traction on social media when my content is tailored to an audience and accurately syndicated to that audience.

Here, news on a reopening drive-in theater is delivered to its most relevant community and the locals are energized.

This post was popular for reasons I’m less proud of. In March, when information on the coronavirus was still coming in, I churned out this article with the intent of highlighting the less-talked-about recovery rate.

Though content writers like myself suggest a headline or two for the social media team to use, this post saw some heavy editorializing and promoted a tone that I hadn’t intended.

Coupled with my own typo (it’s Johns Hopkins), the post and article came across as slapdash and dissonant. Turns out that can be great for social media—controversy and click-bait generates clicks.

This experience taught me the importance of restrained and ethical journalism, even when platforms can reward the opposite.